The Ask
My team was asked to create a landing page for the CVS sponsorship of the Washington Spirit professional soccer team, and develop messaging concepts that would be used inside the team’s home stadium. The page and on-location messaging was to illustrate how the sponsorship served the company’s mission of supporting women’s health and wellbeing through easier access to health products and services.
Problem-Solving
Working in close collaboration with digital team members, I suggested the theme of “Women’s health is our goal” to orient the messaging around the team our partnership. Subsequent messaging introduced partnership initiatives, public outreach programs such as the Project Health van, and the company’s internal “HERe for her” campaign.
Messaging was developed to adhere to all levels of WCAG accessibility guidelines, work in conjunction with visual and graphical elements, and promote the team’s outreach efforts conducted in collaboration with its sponsor.
