The Ask
Dataiku is a global artificial intelligence and data science company. Its collaborative platform enables organizations to design, deploy, and manage AI and analytics projects at scale. I was asked to work alongside a creative time to flesh out assets for their executive retreat. The company wanted a retro kind of feel to the assets—something their target audience would recall from their own childhood field trips.
Problem-Solving
Research was done to understand the graphic and language landscape of the 80s and 90s, in keeping with the theme. I worked hand in hand with designers to develop messaging concepts and bring assets to life using a mix of friendly, approachable language with a touch of nostalgia.
